BUSINESS PROCESS OUTSOURCING (BPO) IN ASIA: Why Not Malaysia

business process outsourcing
Business process outsourcing has become incredibly popular with companies ranging from small to medium size enterprises, and big corporation over the last two decades. Business process outsourcing (BPO) is the contracting of non-primary business activities and functions to a third- party provider. Broadly speaking, companies adopt BPO practices in two main areas which are back office and front office operations. Back office BPO refers to a company contracting its internal business operations such as accounting, payment processing, IT services, human resources, regulatory compliance, and quality assurance to external professionals who ensure the business runs smoothly. In contrast, front office BPO tasks commonly include customer – related services such as tech support, sales, and marketing.

Benefits of BPO

Cost Effectiveness
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Substantial savings in staffing overhead can be achieved by outsourcing to offshore countries and free up management resources.

Focal Point / Save Time
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Once the internal business operations is successfully outsourced, the management team is able to shift focus into exploring new revenue streams, speed up other projects, and focus on customer relation.

Skilled Professionals
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By hiring specialized BPOs, one can be insured of exemplary services provided by skilled manpower.

Competitive Edge
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All the advantages allows you to have the extra time to focus on your core business, providing you the competitive edge to become a contender amongst your competitors.

BPO IN MALAYSIA

Initial business startup idea and subsequent efforts to bring that vision into fruition. Factors one enterprise would take into consideration before expanding his business overseas usually include market potential, skilled workforce, technical support or natural raw material support, and government incentive to foreign enterprise. According to CEOWORLD MAGAZINE (2019), Malaysia has been crowned as the best country in the world to invest in or do business based on 11 factors*.

Malaysia, strategically located between two market-giants of Asia – India and China enables companies to expand in all directions within Asian market. Labuan with its low tax regime is also seen as a big plus for foreign enterprise to invest in Malaysia. In terms of location, tax regime and maturity of BPO industry, Labuan is a brilliant and rational choice for you to set up your foundation in expanding your business.

* The rankings were based on 11 different factors including corruption, freedom (personal, trade, and monetary), workforce, investor protection, infrastructure, taxes, quality of life, red tape, and technological readiness.
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